5W PR Campaigns Recognized as 2019 SABRE North America Award Finalists
NEW YORK, April 15, 2019 /PRNewswire/ — 5W Public Relations, one of the 15 largest independently-owned PR firms in the U.S., is pleased to announce that two client campaigns have been recognized as finalists for the 2019 SABRE North America Awards. The awards, which recognize Superior Achievement in Branding Reputation and Engagement, include around 300 campaigns on its shortlist, selected from among more than 2000 entries.
5W’s campaign with Jill Stuart Beauty’s media and influencer launch event was recognized as a finalist in the Fashion & Beauty category; and it’s campaign with AirHelp was recognized as a finalist in the Travel and Tourism category.
“I want to extend my sincere congratulations and thanks to the agency as a whole, and the Jill Stuart and AirHelp teams in particular,” said 5W Founder and CEO, Ronn Torossian. “We continue to create real, resourceful, results day in and day out and these nominations are a testament of 5W’s ability to create cutting-edge programs.”
The Jill Stuart Beauty media and influencer launch event on-site social media content generated over 6.1 million impressions, via over 300 Instagram posts. The 120-plus attendees included influencers, editors, and makeup artists, including attendees from such publications as Refinery29, TotalBeauty, The Zoe Report, and influencers including @TrendMoodl, @RuslandGee, and @Tayehansberry.
“We are honored that our work with Jill Stuart Beauty was chosen as a SABRE Award finalist in the beauty category,” said Dara A. Busch, Executive Vice President, Consumer. “Being recognized for our creativity and event savvy in the media and influencer space is a testament to the team’s understanding of the changing PR landscape, and demonstrates our keen ability to execute innovative campaigns for our client partners.”
5W has secured over 700 pieces of coverage for AirHelp, garnering more than 3.5 billion impressions. Coverage spanned national and regional business, travel, technology, and consumer media, including features in The Wall Street Journal, New York Times, Bloomberg, USA Today, Forbes, and many more.
The 2019 SABRE North America Awards winners, which will be evaluated by industry leaders, will be announced at the awards ceremony on May 7 at Cipriani 42nd Street in New York.
About 5W Public Relations:
5W Public Relations is a full-service PR agency in NYC known for cutting-edge programs that engage with businesses, issues and ideas. With more than 150 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and digital strategy, 5W brings leading businesses a resourceful, bold and results-driven approach to communication.
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SOURCE 5W Public Relations