MELVILLE, New York, May 16, 2018 /PRNewswire-iReach/ — Custom exhibit designer, Gilbert, taps into their decades of experience working with trade show exhibitors to break down how to use product demos at your next trade show event.

Product demonstrations are powerful. Let attendees test drive your products by letting them participate in your next demo. You’ll tap into their senses and engage them and selling your products will be easier as a result.

Great product demos have several things in common. Follow these tips if you want to have a first-rate product demo at your next event:

  • Ask your most charismatic sales rep to give the demo. You’ll be bringing your best salespeople to the event, so ask the most charismatic member of your sales team to be your presenter. Then, use their charisma to your advantage. Let them go off a little off script to make the presentation livelier and have them invite audience members to participate in the demo. You’ll see engagement and excitement rise and this strengthens brand awareness and boost sales.
  • Go with an optimal length. Lengthy product demos tend not to do well. Likewise, if your product demo is too short you won’t confer all your marketing messages. Many successful product demos fall within the range of two to four minutes. This gives you enough time to relay your most important messages without losing your audience’s attention.
  • Spice it up. Try to engage all five senses. This might be easier with food products because audience members can taste the product, but most of the senses can be tapped in almost all demos with a little creativity. Scented air fresheners and mist, for example, can be very stimulating. They’ll certainly grab your audience’s attention. Light shows are another way to heighten suspense and capture attention.

About Gilbert:
Gilbert is a custom trade show exhibits, environment, and event firm with over thirty years of experience and three units: Exhibition, Architectural and Live. Gilbert’s team of expert craftsmen and designers have decades of experience creating spaces that optimize traffic flow and capture attention in a variety of markets. Gilbert Exhibition takes care of fabrication, design supervision, service, planning, management, and more to ensure total success. Gilbert Architectural specializes in giving your brand a place to tell its story. Gilbert Live handles every aspect of planning and producing promotional and corporate events.  

Media Contact: Desiree Olivera, Gilbert, 631.577.1100, dolivera@gilbertexperience.com

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SOURCE Gilbert