NEW YORK, Feb. 14, 2018 /PRNewswire-iReach/ — To help businesses make the right online marketing choices, internet marketing company, fishbat, breaks down organic and paid advertising, listing the main pros and cons of each.

When businesses plan their digital marketing strategy, they have a few essential choices to make. How resources will be allocated between paid advertising and organic content marketing; for example, is one of the first decisions that needs to be made. Both types of advertising offer benefits, yet each has its drawbacks. Ultimately, businesses need to select the approach that best suits their needs.

The following information can be used as a guide when making decisions about organic and paid advertising:

Organic Advertising

Organic advertising, or organic content marketing, refers to the process wherein search results are generated and listed based on how closely they align with a set of keywords used in a search. Marketers will place keywords in content and embrace SEO tactics to increase the likelihood that their content is visible on the first page of search results.

If done correctly, organic advertising has several advantages, including:

Increased trust and credibility. Organic advertising connects consumers to helpful information at no cost to them. Providing value before asking for a sale leads to higher levels of trust and credibility.

Better click through ratings from information seekers. Consumers who are at the top of the sales funnel are more likely to click through to a website when they come across organic content, because the content provides the information they need to invest and move through the sales funnel.

However, compared to paid advertising, organic content marketing often requires significantly more time and resources to obtain results.

Paid Advertising

Paid advertising is the process wherein a business pays to display their ad when consumers search the web using certain keywords. Most paid ads are displayed above organic content search results.

Paid advertising offers numerous benefits, such as:

Immediate visibility. While organic content takes time to land on the first page of search results, paid ads are displayed immediately, which means you’ll be visible to your target audience right away.

Better click through ratings from purchase-ready consumers. Paid advertisements work well for consumers who are ready to purchase because they speak directly to the sale of products or services. Therefore, when using paid advertisements, you want to use keywords with high purchase intent.

Of course, paid advertising also has its drawbacks. For example, keywords with high purchase intent can be expensive if there’s substantial competition for them, and paid advertisements can lead to some consumer distrust.


fishbat internet marketing firm is a full-service firm that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.

Media Contact: Scott Darrohn, fishbat Media, 855-347-4228,

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SOURCE fishbat