In the Age of Voice Search, Personalized Messaging Will Become More Important Than Keywords
NEW YORK, June 14, 2018 /PRNewswire-iReach/ — To assist businesses with their online marketing, internet marketing agency, fishbat explains why personalized messaging leads to positive results and why keywords are losing their significance.
The way consumers search the internet is changing. As voice search devices become more accurate, user-friendly, and convenient, consumers conduct more of their online searches using voice. By 2020, researchers predict that half of all searches will be voice searches; this will change how businesses execute their online marketing.
Voice searches are longer, more specific, sometimes worded as questions, and spoken in full sentences. In terms of keywords, voice searches would be what marketers have typically considered longtail keywords as they include four or more words.
The intriguing shift from keywords to personalized messages takes root in voice search. Voice searches are rich in information, and with artificial intelligence, it’s possible to personalize messages to match voice searches.
Traditional search engine optimization was based on what is typed into a search engine. But, with the ability to skip having to type, the nature of the search is changing, and that affects the effectiveness of keywords. Voice searches are more colloquial and conversational. SEO will need to adapt to this type of search. This means marketers need to consider the larger context of a voice search to understand the keywords that are spoken to produce relevant responses.
Personalized messaging develops from having to understand the larger context surrounding a search question. Using artificial intelligence and consumer data, brands have an opportunity to produce highly relevant search results.
For example, with the voice search, “how can I get groceries delivered to me,” advertisers have an opportunity to outperform their competitors. In this case, the ideal search result would be a list of the top three grocery deliver services that deliver within the searcher’s area and the ability to place an order and schedule a delivery. This result is the type of personalized messaging that will soon be incorporated in many different types of online marketing including websites and landing pages.
fishbat is a full-service digital marketing firm that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.
Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, firstname.lastname@example.org
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