PATCHOGUE, N.Y., June 14, 2018 /PRNewswire-iReach/ — Long Island SEO firm, fishbat, explains why quality SEO means paying attention to your website’s source code.

Source code is what is responsible for all that you see on your website. It’s the code that search engine’s “read” when deciding where to place your site’s pages in a list of search engine rankings. Hence, it plays an essential role in search engine optimization or SEO.

Viewing your source code can tell you where you have room to further optimize your website for SEO. For example, you can verify and correct headings for SEO, “no follow” links for SEO, and more. You can even check to make sure analytics are installed and working properly for your site by looking at source code.

Source code is, without a doubt, essential in optimizing a site for better search engine rankings. Many companies will see improvements in SEO just by making changes to their source code.

Companies that want to get started optimizing their source code while looking for the right SEO agency can make changes in the following areas:

  1. Source code title tags. Title tags are, essentially, what make it possible for your site to show up in a search. If your source code lacks title tags, your site will not show up. Making sure your source code includes title tags should come first when optimizing source code for SEO.
  2. Source code meta tags. Meta tags are the small, 160-character descriptions that appear underneath search results. Each page can have a unique meta tag. In fact, you should remove duplicate meta tags because each page serves a unique function. You can customize different meta tags for each web page in your site’s source code. A persuasively written customized meta tag will help you connect with your target audience more effectively and efficiently. It may even improve click-through rates.
  3. Source code alt tags. Alt tags tell search engines about the visuals on your website. E-commerce websites, should therefore, employ alt tags. You can add or verify that your images have alt tags by checking your source code for them.


fishbat Long Island SEO company is a full-service digital marketing firm that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.

Media Contact: Scott Darrohn, fishbat Media, 855-347-4228,

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SOURCE fishbat