SapientRazorfish Named a Leader in Gartner’s 2017 Magic Quadrant for Global Digital Marketing Agencies
NEW YORK, March 24, 2017 /PRNewswire/ — SapientRazorfish, part of the Publicis.Sapient platform, today announced it has been named a Leader in Gartner’s «Magic Quadrant for Global Digital Marketing Agencies.1» This marks the first year SapientRazorfish has been positioned in the Leaders quadrant as a combined entity, and the fifth consecutive year both legacy organizations, SapientNitro and Razorfish, have been named a Leader.
Gartner evaluated 22 digital marketing agencies globally on their completeness of vision and ability to execute. Authored by Jay Wilson, Lizzy Foo Kune and Christopher Ross, the report identifies four quadrants – Leader, Challenger, Visionary and Niche Player. In this year’s report, Gartner looked beyond the ability of global digital agencies to meet current market needs, and focused its analytical lens on an agency’s ability to drive client growth through its keen interpretation of marketplace trends and deliver transformational technologies or approaches that meet marketers’ future needs.
SapientRazorfish has been recognized by Gartner as a Leader for its completeness of vision and ability to execute.
«The increasingly connected consumer is causing organizations to need a new type of partner to help reimagine their businesses with a radical focus on their customer. By bringing together two industry leaders in SapientNitro and Razorfish to form SapientRazorfish, our clients now benefit from a fully integrated set of offerings that can be implemented on an enterprise scale,» said Alan Wexler, chief executive officer, SapientRazorfish and Co-CEO of Publicis.Sapient. «We believe that our position as a Leader further validates an already strong foundation built over decades and through an early understanding of the digital evolution’s change imperative.»
In November of 2016, Publicis Groupe combined its global digital leaders SapientNitro and Razorfish to create SapientRazorfish, a new breed of transformation partner designed to help companies reimagine their business through radical customer-centricity. The new entity offers clients deep expertise in customer intelligence, data, creativity and experience innovation, organizational agility and the ability to drive and implement change. Reaching across the entire enterprise, from CMO to CIO, SapientRazorfish delivers not only exceptional customer experiences, but also efficient, effective and intuitive technologies built on human understanding and insights for clients across all spectrums.
DigitasLBi, also part of the Publicis.Sapient platform, joined SapientRazorfish in the Leaders quadrant for the second consecutive year, which the company believes demonstrates the overall strength and capabilities of Publicis.Sapient in helping clients transform in a digitally disrupted environment.
To review Gartner’s full analysis of SapientRazorfish’s performance in this year’s Magic Quadrant for Global Digital Marketing Agencies, as well as that of DigitasLBi, please visit sapientrazorfish.com/mq.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
1[Gartner «Magic Quadrant for Global Digital Marketing Agencies» by Jay Wilson, Lizzy Foo Kune and Christopher Ross, March 20, 2017.]
SapientRazorfish is a new breed of transformation partner designed to help companies reimagine their business through radical customer-centricity. With more than 12,000 people and 70 offices around the globe, our capabilities span growth and business model strategy, new product and service innovation, customer experience, enterprise digital transformation, IT modernization, omni-channel commerce, precision marketing, change management, digital operations, digital innovation, data strategy and advanced analytics.
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