The Hershey Company and Dynamic-Retail Agency TPN Win Coveted Gold Shopper Marketing Effie
NEW YORK, March 29, 2017 /PRNewswire/ — Dynamic-retail marketing agency TPN earned a Gold Shopper Marketing Effie with long-time client partner The Hershey Company. The Effie was awarded last night at the Path to Purchase Shopper Marketing Summit in New York for the “Build A Better Basket with Hershey at Dollar General” campaign in the Singular Retailer category.
The “Build a Better Basket” campaign inspired Dollar General’s shoppers to shop the retailer for Easter gifts, treats and decorations to make their Easter festivities fun, memorable and affordable. Shoppers built virtual Easter baskets to track their list of products, while also tracking their budgets. Once they had the perfect baskets, they could save or print a shopping list to take in-store.
“We believe award-winning campaigns are a direct result of client-agency partnerships built on a mutual desire to collaborate, innovate and reimagine,” said TPN chief executive officer Sharon Love. “This campaign exemplifies the great work TPN and The Hershey Company are doing together to deliver shoppers with connected reimagined brand experiences.”
The prestigious Shopper Marketing Effies recognize integrated campaigns that best demonstrate how they effectively solve the shopper-marketing challenge, connect with the shopper, influence her along the path to purchase and inspire her to become a buyer. This is the first Gold Shopper Marketing Effie shared by TPN and The Hershey Company.
About The Hershey Company
The Hershey Company, headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 18,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.4 billion in annual revenues, including such iconic brand names as Hershey’s, Reese’s, Hershey’s Kisses, Jolly Rancher, Ice Breakers and Brookside. Building on its core business, Hershey is expanding its portfolio to include a broader range of delicious snacks. The company remains focused on growing its presence in key international markets while continuing to extend its competitive advantage in North America.
About TPN (www.tpnretail.com)
TPN is a dynamic-retail marketing agency born in tradition, fueled by innovation, and living at the intersection of commerce and imagination. TPN’s Modal Dialogue™ ensures success in dynamic retail, first by identifying a target’s retail mode of behavior and then by creating content in sync with those modes. Driven by a commitment to making the buy happen for global brands, TPN is celebrating more than three decades of reimagining retail. TPN is a part of the DAS Group of Companies.
About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the marketing disciplines of: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.
Media Contact: Laura Muma
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