NEW YORK, Jan. 10, 2018 /PRNewswire-iReach/ — Lounge Lizard is globally recognized as a top web design company within the web design and development industry. Lounge Lizard’s brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the “best of breed since 1998.”

One thing that has not changed in the last decade when it comes to interest and engagement online is content. Content is still king which means if you want to continue to rank well, have good engagement metrics along with a strong conversion rate your content production needs to not only be consistent but also needs to stay fresh while aiming to expand your current reach. Today the NY based web design company, Lounge Lizard, discusses 4 ways you can enhance your content efforts.

Become a user. Have you ever heard the saying, “Put yourself in my shoes,”? That is an important concept when it comes to sales and marketing and by default content generation that backs sales or marketing campaigns. If you can learn how to truly put yourself in the audience, combining their experiences, needs, and psychology then you are in a better position to create content that resonates more effectively. This can be done by using analytics to help monitor the reading habits of your target users. By looking at both popular posts along with pages that have high bounce rates and low on-page times you can learn what types of content they like and don’t like to then draw insights.

Target niche groups. Niche groups can be fertile ground when it comes to expanding your content reach. Often niche groups are smaller, but more passionate or vocal. These groups might exist inside your current target group, outside of it, or somewhere along the fringe of your general subject matter. A misconception about niche groups is that because they are small the reach of the content will not be comparable to content geared for a larger group. However you need to remember that good content often gets amplified and shared by passionate and vocal people therefore even if it is a smaller group, that content can provide a big enough impact to earn both links and traffic.

Add new tools to your toolbox. A great way to expand your content efforts is by adding new tools to your arsenal. This is useful for a couple of reasons. To start, you can’t always turn on your creativity like a light switch and some tools can help spark the idea process. Also, having various tools to choose from helps you avoid falling into the same pattern or rut during the process which can limit the imagination and your originality. Google Keyword Planner is a very common tool that is used to help with your keyword pairings. Meme generators are a fun way to add a visual element and can also provide inspiration. Idea generators can help with titles or post ideas simply by entering general topics or keywords. There are other tools out there like Hemingway, Grammarly or Readable that help improve clarity and readability or Buzzsumo that helps analyze what content performs best for a topic.

Focus on products and/or services. By this we mean focus on products or services that your audience might use or need that you don’t provide. This can be a little tricky as you have to perform your research to ensure what you are covering doesn’t conflict with your business or isn’t a strength for a competitor. In this way you are providing value to your audience without directly promoting something about your business which can be refreshing and well received because you aren’t an interested party in the equation. You are just providing resources for your audience to take advantage of in an area of interest.

Lounge Lizard  is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client’s unique personality.

Media Contact: Ken Braun, Lounge Lizard, 631-581-1000,

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