PURCHASE, N.Y., Sept. 14, 2017 /PRNewswire/ — Mtn Dew® and Doritos®, two powerhouse beverage and snack brands with a deep history in gaming, are joining forces with Xbox this fall to launch the “Every 60 Seconds” promotion featuring an online auction program that will give fans the opportunity to win one of thousands of Xbox One X consoles. Available starting Nov. 7, Xbox One X is the world’s most powerful console and considered one of the most anticipated gaming consoles of the decade.

Here’s how it will work:

  • Collect: Anyone who purchases specially marked Mtn Dew and Doritos products can collect codes necessary to bid.
  • Bank Codes: Starting Sept. 25, participants can enter codes at Every60Seconds.com to start banking points. And starting Oct. 23, each code also gives you one entry into a sweepstakes to try to win an Xbox One X. Fans can check out the website now to register for updates.
  • Bid to Win: From Nov. 6 to Dec. 15, participants can use banked points to bid for a chance to win an Xbox One X and other prizes. Auctions begin at 9 a.m. ET each morning and close nightly between 9:01 p.m. – 11:30 p.m. ET.

“The DEW and Doritos gaming platform has become a staple of the gaming community, and as we looked back on some of the best programs we’ve done together, the online auction with Xbox stands out,” said Chauncey Hamlett, senior director, marketing, Mountain Dew. “We’re excited to be bringing back the auction in a new way, and giving our fans a chance to get their hands on the hotly-anticipated Xbox One X.”

Fans will also have offline ways to acquire the new console.

“Last year, Doritos had a big presence at E3 and has been to numerous conferences before that to engage with the gaming community,” said Ryan Matiyow, senior director, marketing, Doritos. “We encourage our fans to stay tuned for more news on events where they can compete in real life and win an Xbox One X.”

The on-package codes for the auctions will be available on favorite Doritos snacks and new Mtn Dew products. Mtn Dew will introduce two new limited-edition flavors of Mtn Dew Game Fuel – Arctic Burst and Tropical Smash. The product and packaging will feature imagery from upcoming games Middle-earth: Shadow of War and Forza Motorsport 7. On shelves this fall, the gamer-go-to will be available in 20oz. bottles and a 12-pack of 12oz. cans.

DEW and Doritos have brought gaming to the next level since their first partnership in 2007. The brands collaborated in 2013 on an online fan auction for Xbox One that generated over 8 million bids from consumers across the country and have been key players in the release of fan-favorite games, including Titanfall 2 and Halo 4. Earlier this year, DEW announced the sponsorship of three global esports powerhouses – Dignitas, Splyce and SK – and launched the second season of the Mountain Dew League, giving amateur esports competitors a chance to become pros.

DEW and Doritos will offer consumers even more chances to win an Xbox One X later this year, with more details set to be released in the coming weeks.

Join the conversation at @mountaindew or @Doritos #Every60Seconds.

About Mountain Dew
Mountain Dew, a product of PepsiCo Americas Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, Mountain Dew exhilarates and quenches with every sip. In addition to original Mountain Dew® and Diet Mountain Dew®, the permanent DEW product line includes Mountain Dew Code Red®, Mountain Dew LiveWire®, Mountain Dew Throwback®, Mountain Dew Pitch Black™, Mountain Dew Voltage®,  Mountain Dew White Out® and Mountain Dew Kickstart™. For more information, check out www.mountaindew.com, www.facebook.com/mountaindew or follow on Twitter @mountaindew.

About Doritos
Doritos believes there’s boldness in everyone. We champion those who are true to themselves, who live life fully engaged and take bold action by stepping outside of their comfort zone and pushing the limits. Doritos is one of the many brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at http://www.twitter.com/fritolay. 

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com.

Media Contacts:

Mountain Dew – Kristen Mueller
kristen.mueller@pepsico.com
914-767-7450

Doritos – Chris Yemma
christopher.yemma@pepsico.com 
972-334-3924

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SOURCE PepsiCo