PATCHOGUE, N.Y., Feb. 15, 2017 /PRNewswire-iReach/ — fishbat is a leading Internet marketing company which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help businesses increase profits and expand brand awareness.

Videos are a powerful medium for building a brand and improving brand perception with the audience. Videos help to develop a relationship between business and consumer by encouraging engagement, helping to humanize the brand, providing clarity, and helping to build a brand voice. Online marketing firm, fishbat, shares four ways to improve brand relationships with Twitter videos.

1.      A brand’s people are a big part of the brand, so introduce them Products and services don’t create themselves, people do. Connect with the audience by sharing who the brand is from a humanized perspective. People are more likely to trust a brand when they see and learn about the people involved in it. Showcase a weekly introduction or have employees discuss a product or service of the month and why they love it. These actions will establish trust and will also make the product, service, and brand more memorable through the use of visuals.

2.      Use videos as a demonstration and education tool Most people learn more easily when visuals are involved. The human brain processes visual information quicker and easier than text. Demonstrating product or conducting a series of educational videos will help the audience to gain a better understanding of what is being promoted and will also help to develop a relationship of trust that will drive repeat viewing and loyalty to the brand.

3.      Evoke emotion through videos Videos evoke emotion. They quickly convey meaning and have the ability to impact the audience in a way that text alone cannot. Bring attention to the brand’s philanthropy, mission, good works, special events, and more through the powerful communication ability of videos and photos. Visuals are also more easily and commonly shared among social media platforms, making them a valuable branding tool to increase reach and brand awareness.

4.      Answer the audience in person Taking the time to respond to questions, comments, and feedback through video will help to gain respect from the audience and will make the brand stand out from the competition. Video responses will be clearer to the audience regarding understanding the actual content of the response as well as the tonality, minimizing misunderstandings. Additionally, the audience will understand that more effort goes into a video response than a written one and will get a better understanding of who the brand representatives are as people.

fishbat is a full-service online marketing company and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management, and public relations, fishbat promotes a consistent and professional online voice for all of its clients.

Media Contact: Scott Darrohn, fishbat, 855-347-4228, [email protected]

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SOURCE fishbat