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Stock Images Market Size to Grow by USD 1.22 Billion | By Application and Geography | Market Size, Share, Outlook, and Opportunity Analysis, 2021 - 2025

NEW YORK, June 8, 2022 /PRNewswire/ -- The Stock Images Market is a part of the global publishing Industry. US-based companies, such as Dreamstime, Getty Images Inc., and Shutterstock were affected by the outbreak of COVID-19 in 2020. Moreover, a decline in spending on marketing budgets by various companies resulted in a decrease in the number of paid downloads. However, as the business impact of COVID-19 reduces, the stock images market is expected to have positive growth. The extension of the containment effort will lead to inflated demand leading to higher revenue potential for the market players. Further, due to increased demand and lower production due to shutdowns, the prices are expected to remain elevated in the short term, resulting in improved topline growth.

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Market Overview

  • One of the key factors driving growth in the stock images market is the increasing popularity of stock images for digital and social media marketing.
  • The increasing investments in related business portfolios is one of the key stock images market trends.
  • The declining profit margins is a major challenge for the stock images market.
  • North America will register the highest growth rate of 44% among the other regions. Therefore, the stock images market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
  • The stock images market vendors should focus on grabbing business opportunities from the editorial segment as it accounted for the largest market share in the base year.

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The Stock Images Market Share is expected to increase by USD 1.22 billion from 2020 to 2025, with an accelerated CAGR of 5.61%- according to the recent market study by Technavio.

Scope of the Report

Stock Images Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 5.61%

Market growth 2021-2025

$ 1.22 billion

Market structure


YoY growth (%)


Regional analysis

APAC, MEA, North America, South America, and Europe

Performing market contribution

North America at 44%

Key consumer countries

US, UK, China, Germany, Canada, and France

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

Adobe Inc., Depositphotos Inc., LLC, Envato Pty Ltd., Getty Images Inc., Inmagine Group, PIXTA Inc., Pond5 Inc., Shutterstock Inc., and Thomson Reuters Corp.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period,

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Editorial Images Held the Largest Market Share

  • The stock images market share growth by the editorial segment will be significant during the forecast period. 
  • In editorial applications, stock images are mainly used to support stories. 
  • One of the major factors driving the demand for editorial images is the significant increase in the number of publishing houses and news publications. 

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North America is Expected to Hold a Significant Share of the Market

  • 44% of the market's growth will originate from North America during the forecast period. The US and Canada are the key markets for stock images in North America.
  • Market growth in this region will be faster than the growth of the market in Europe.
  • The introduction of innovative service delivery methods and an evolving business model that includes offering custom stock images will facilitate the stock images market growth in North America over the forecast period.

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Vendor Insights-

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

  • Adobe Inc.
  • Depositphotos Inc.
  • LLC
  • Envato Pty Ltd.
  • Getty Images Inc.
  • Inmagine Group
  • PA Group Ltd.
  • PIXTA Inc.
  • Pond5 Inc.
  • Shutterstock Inc.

The stock images market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

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Recent Developments

  • Adobe Inc.- The company offers a wide range of high-resolution, royalty-free, stock images through its product line Adobe Stock .
  • Depositphotos Inc.- The company supplies a line of products through subscription and on-demand pricing plans.
  • Envato Pty Ltd.- The company offers a line of products such as graphic templates, stock videos, and stock photos among others.

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Here are Some Similar Topics-

Stock Video Market by Application, License Model, Image Source, and Geography - Forecast and Analysis 2021-2025: The stock video market share is expected to increase by USD 204.3 million from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 6.09%. To get more exclusive research insights: Download Sample Report

Stock Music Market by License Model and Geography - Forecast and Analysis 2021-2025: The stock music market share is expected to increase by USD 452.89 million from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 6.9%. To get more exclusive research insights: Download Sample Report

Table of Contents

1 Executive Summary

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 01: Parent market
    • Exhibit 02: Market characteristics
  • 2.2 Value chain analysis
    • Exhibit 03: Value Chain Analysis: Publishing

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 04: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 05: Market segments
  • 3.3 Market size 2019
  • 3.4 Market outlook: Forecast for 2020 - 2025
    • Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ million)
    • Exhibit 07: Global market 2020-2025 ($ million), exclusive of COVID-19 impact
    • Exhibit 08: Global market: Year-over-year growth 2020 - 2025 (%)

4 Five Forces Analysis

  • 4.1 Five forces summary
    • Exhibit 09: Five forces analysis 2020 & 2025
  • 4.2 Bargaining power of buyers
    • Exhibit 10: Bargaining power of buyers
  • 4.3 Bargaining power of suppliers
    • Exhibit 11: Bargaining power of suppliers
  • 4.4 Threat of new entrants
    • Exhibit 12: Threat of new entrants
  • 4.5 Threat of substitutes
    • Exhibit 13: Threat of substitutes
  • 4.6 Threat of rivalry
    • Exhibit 14: Threat of rivalry
  • 4.7 Market condition
    • Exhibit 15: Market condition - Five forces 2020

5 Market Segmentation by Application

  • 5.1 Market segments
  • 5.2 Comparison by Application
  • 5.3 Editorial - Market size and forecast 2020-2025
    • Exhibit 18: Editorial - Market size and forecast 2020-2025 ($ million)
    • Exhibit 20: Editorial - Year-over-year growth 2020-2025 (%)
    • Exhibit 21: Requirements for perfect documentary and illustrative editorial images
  • 5.4 Commercial - Market size and forecast 2020-2025
    • Exhibit 22: Commercial - Market size and forecast 2020-2025 ($ million)
    • Exhibit 23: Commercial market 2020-2025 ($ million), exclusive of COVID-19 impact
    • Exhibit 24: Commercial - Year-over-year growth 2020-2025 (%)
  • 5.5 Market opportunity by Application
    • Exhibit 25: Market opportunity by Application

6 Market segmentation by Image source

  • 6.1 Macrostock
  • 6.2 Microstock

7 Market segmentation by License model

  • 7.1 RM
  • 7.2 RF

8 Customer landscape

9 Geographic Landscape

  • 9.1 Geographic segmentation
  • 9.2 Geographic comparison
  • 9.3 North America - Market size and forecast 2020-2025
  • 9.4 Europe - Market size and forecast 2020-2025
  • 9.5 APAC - Market size and forecast 2020-2025
  • 9.6 MEA - Market size and forecast 2020-2025
  • 9.7 South America - Market size and forecast 2020-2025
  • 9.8 Key leading countries
  • 9.9 Market opportunity by geography

10 Drivers, Challenges, and Trends

  • 10.1 Volume driver – Demand led growth
  • 10.2 Market challenges
  • 10.3 Market trends

11 Vendor Landscape

  • 11.1 Vendor landscape
  • 11.2 Landscape disruption

12 Vendor Analysis

  • 12.1 Vendors covered
  • 12.2 Market positioning of vendors
  • 12.3 Adobe Inc.
  • 12.4 Depositphotos Inc.
  • 12.5 LLC
  • 12.6 Envato Pty Ltd.
  • 12.7 Getty Images Inc.
  • 12.8 Inmagine Group
  • 12.9 PIXTA Inc.
  • 12.10 Pond5 Inc.
  • 12.11 Shutterstock Inc.
  • 12.12 Thomson Reuters Corp.

13 Appendix

  • 13.1 Scope of the report
  • 13.2 Currency conversion rates for US$
  • 13.3 Research methodology
  • 13.4 List of abbreviations

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Technavio Research
Jesse Maida
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UK: +44 203 893 3200
Email: [email protected]

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