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Online Language Learning Market Size in the US to increase by USD 5.72 billion by 2026| Driven by Influx of Immigrants | Technavio

NEW YORK, June 8, 2022 /PRNewswire/ -- The "Online Language Learning Market In US by Product (Course material, Support, and Apps) and End-user (Individual learners and Institutional learners) - Forecast and Analysis 2022-2026" report has been added to Technavio's offering. With ISO 9001:2015 certification, Technavio is proudly partnering with more than 100 Fortune 500 companies for over 16 years. The online language learning market share in the US is expected to increase by USD 5.72 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 19.75% as per the latest market report by Technavio. The online language learning market share growth in the US by the course material segment will be significant for revenue generation. The significant increase in the demand for courses from individual learners will facilitate the growth of the market through the segment in focus in the coming years. In addition, course materials are the main source of revenue for vendors as well.

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Segmentation Analysis:

The online language learning market in the US report is segmented by Product (Course material, Support, and Apps) and End-user (Individual learners and Institutional learners). Technavio report provides an accurate prediction of the contribution of all the segments to the growth of the online language learning market size in the US and actionable market insights on each segment.

Key Market Dynamics:

 Market Drivers

  • The key factor driving the online language learning market growth in the US is the influx of immigrants.
  • At present, one-fifth of the US families speak one other language, apart from English. The dominant languages, other than English, are Spanish and French. In Texas, around 80% of the families speak Spanish. Learning the native language in the US is expected to open new opportunities for immigrants and enable easy integration into the country.
  • The significant increase in smartphone penetration and preference for accessing content over the internet has encouraged a large section of the immigrant population to opt for online courses. Thus, the convenience offered by online language learning will drive market growth in the US during the forecast period.

Market Challenges

  • The key challenges to the online language learning market growth in the US are the competition from providers of MOOCs.
  •  Free of cost access and content variety attract users to such courses. They provide multiple benefits and are characterized by minimal subscription charges.
  • For instance, Duolingo provides access to diverse content and learning through games, videos, and audio. Similarly, in 2017, Oxford partnered with edX to offer MOOCs. In 2014, the Queen Rania Foundation, in collaboration with the British Council, launched the Learn English: Conversational Skills for Beginners course. Therefore, the increase in open educational sources and rise in demand for such solutions will limit the growth of the online language learning market in the US during the forecast period.

To learn about additional key drivers, trends, and challenges-  Read our Sample Report right now!

Vendor Analysis:

The online language learning market in the US is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

    • Babbel GmbH
    • Berlitz Corp.
    • Duolingo Inc.
    • Mango Languages
    • McGraw Hill Education Inc.
    • Pearson Plc
    • Rosetta Stone Ltd.
    • SANS Inc. Software and Network Solutions
    • Speexx
    • Springer-Verlag GmbH
  • To gain access to more vendor profiles with their key offerings available with Technavio, Click Here

The competitive scenario provided in the Online Language Learning Market in the US report analyzes, evaluates, and positions companies based on various performance indicators. Some of the factors considered for this analysis include the financial performance of companies over the past few years, growth strategies, product innovations, new product launches, investments, growth in market share, etc. Don't wait, Make a strategic approach & boost your business goals with our Online Language Learning Market In US Forecast Report -  Buy Now!

Related Reports:

  • The digital English language learning market share is expected to increase to USD 14.37 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 16.78%. Download a sample now!
  • The predicted growth of the e-learning market share from 2021 to 2026 is USD 1.72 trillion at a progressing CAGR of 16.35%. Download a sample now!

Online Language Learning Market In US Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 19.75%

Market growth 2022-2026

USD 5.72 billion

Market structure


YoY growth (%)


Regional analysis


Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

Babbel GmbH, Berlitz Corp., Duolingo Inc., Mango Languages, McGraw Hill Education Inc., Pearson Plc, Rosetta Stone Ltd., SANS Inc. Software and Network Solutions, Speexx, and Springer-Verlag GmbH

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Key Topics Covered:

1. Executive Summary                         

               1.1     Market Overview            

                              Exhibit 01:  Key Finding 1

                              Exhibit 02:  Key Finding 2

                              Exhibit 04:  Key Finding 6

                              Exhibit 05:  Key Finding 7

2. Market Landscape

               2.1 Market ecosystem             

                              2.1.1 Parent Market

                              Exhibit 06  Parent market

                              Exhibit 07:  Market characteristics

               2.2 Value Chain Analysis          

                              Exhibit 08:  Value Chain Analysis: Education Services

                              2.2.1    Input

                              2.2.2    Operations

                              Pitching and profiling

                              Resourcing and communicating

                              Delivery and support

                              Connecting and innovating

                              2.2.3    Marketing and sales

                              2.2.4    Support activities

                              2.2.5    Innovations

3. Market Sizing                      

               3.1 Market definition

                              Exhibit 09:  Offerings of vendors included in the market definition

               3.2 Market segment analysis  

                              Exhibit 10:  Market segments

               3.3 Market size 2021 

               3.4 Market outlook: Forecast for 2021 - 2026 

                              Estimating growth rates for emerging and high-growth markets

                              Estimating growth rates for mature markets

                              Exhibit 11:  Global - Market size and forecast 2021 - 2026 ($ million)

                              Exhibit 12:  Global market: Year-over-year growth 2021 - 2026 (%)

4. Five Forces Analysis                         

               4.1 Five Forces Summary         

                              Exhibit 13:  Five forces analysis 2021 - 2026

               4.2 Bargaining power of buyers            

                              Exhibit 14: Bargaining power of the buyer

               4.3 Bargaining power of suppliers        

                              Exhibit 15: Bargaining power of the supplier

               4.4 Threat of new entrants     

                              Exhibit 16: Threat of new entrants

               4.5 Threat of substitutes          

                              Exhibit 17: Threat of substitutes

               4.6 Threat of rivalry   

                              Exhibit 18: Threat of rivalry

               4.7 Market condition 

                              Exhibit 19: Market condition - Five forces 2021

5. Market Segmentation by Product

               5.1 Market segments

                              Exhibit 20:  Product- Market share 2021 - 2026 (%)

               5.2 Comparison by Product    

                              Exhibit 21:  Comparison by Product

               5.3 Course material - Market size and forecast 2021-2026        

                              Exhibit 22:  Course material - Market size and forecast 2021-2026 ($ million)

                              Exhibit 23:  Course material - Year-over-year growth 2021-2026 (%)

               5.4 Support - Market size and forecast 2021-2026        

                              Exhibit 24:  Support - Market size and forecast 2021-2026 ($ million)

                              Exhibit 25:  Support- Year-over-year growth 2021-2026 (%)

               5.5 Apps - Market size and forecast 2021-2026             

                              Exhibit 26:  Apps - Market size and forecast 2021-2026 ($ million)

                              Exhibit 27:  Apps - Year-over-year growth 2021-2026 (%)

               5.6 Market opportunity by Product     

                              Exhibit 28:  Market opportunity by Product

6 Market Segmentation by End-user

               6.1 Market segments

                              Exhibit 29:  End-user -  Market share 2021-2026 (%)

               6.2 Comparison by End-user   

                              Exhibit 30:  Comparison by End-user

               6.3 Individual learners - Market size and forecast 2021-2026   

                              Exhibit 31:  Individual learners - Market size and forecast 2021-2026 ($ million)

                              Exhibit 32:  Individual learners - Year-over-year growth 2021-2026 (%)

               6.4 Institutional learners - Market size and forecast 2021-2026              

                              Exhibit 33:  Institutional learners - Market size and forecast 2021-2026 ($ million)

                              Exhibit 34: Institutional learners - Year-over-year growth 2021-2026 (%)

               6.5 Market opportunity by Distribution channel            

                              Exhibit 35:  Market opportunity by Distribution channel

7. Customer landscape                        

                              Technavio's customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria

               7.1 Overview

                              Exhibit 36:  Customer landscape

8. Drivers, Challenges, and Trends                  

               8.1 Market drivers      

                              8.1.1    Influx of immigrants

                              8.1.2    SMAC (social, mobile, analytics, and cloud) in language learning

                              8.1.3    Rise in multilingualism

               8.2 Market challenges              

                              8.2.1    Competition from providers of MOOC

                              8.2.2    High cost of implementation

                              8.2.3    Vendor focus on product differentiation

                              Exhibit 37:  Impact of drivers and challenges

               8.3 Market trends      

                              8.3.1    Increased use of VR 

                              8.3.2    Emphasis on bilingual and multilingual education

                              8.3.3    Inclusion of analytical tools

9. Vendor Landscape                            

               9.1 Competitive Scenario        

               9.2 Overview

                              Exhibit 38:  Vendor landscape

               9.3 Landscape disruption         

                              Exhibit 39:  Landscape disruption

                              Exhibit 40: Industry Risk

10. Vendor Analysis               

               10.1 Vendors covered              

                              Exhibit 41: Vendors covered

               10.2 Market positioning of vendors    

                              Exhibit 42: Market positioning of vendors?

               10.3 Babbel GmbH     

                              Exhibit 43:  Babbel GmbH - Overview

                              Exhibit 44:  Babbel GmbH - Product and service

                              Exhibit 45:  Babbel GmbH - Key news

                              Exhibit 46:  Babbel GmbH - Key offerings

               10.4 Berlitz Corp.       

                              Exhibit 47:  Berlitz Corp. - Overview

                              Exhibit 48:  Berlitz Corp. - Product and service

                              Exhibit 49:  Berlitz Corp. - Key offerings

               10.5 Duolingo Inc.      

                              Exhibit 50:  Duolingo Inc. - Overview

                              Exhibit 51:  Duolingo Inc. - Product and service

                              Exhibit 52:  Duolingo Inc. - Key offerings

               10.6 Mango Languages            

                              Exhibit 53:  Mango Languages - Overview

                              Exhibit 54:  Mango Languages - Product and service

                              Exhibit 55:  Mango Languages - Key offerings

               10.7 McGraw Hill Education Inc           

                              Exhibit 56:  McGraw Hill Education Inc. - Overview

                              Exhibit 57:  McGraw Hill Education Inc. - Business segments

                              Exhibit 58:  McGraw Hill Education Inc.- Key news

                              Exhibit 59:  McGraw Hill Education Inc. - Key offerings

                              Exhibit 60:  McGraw Hill Education Inc. - Segment focus

               10.8 Pearson Plc         

                              Exhibit 61:  Pearson Plc - Overview

                              Exhibit 62:  Pearson Plc - Business segments

                              Exhibit 63:  Pearson Plc - Key news

                              Exhibit 64:  Pearson Plc - Key offerings

                              Exhibit 65:  Pearson Plc - Segment focus

               10.9 Rosetta Stone Ltd.           

                              Exhibit 66:  Rosetta Stone Ltd. - Overview

                              Exhibit 67:  Rosetta Stone Ltd. - Business segments

                              Exhibit 68:  Rosetta Stone Ltd. - Key offerings

                              Exhibit 69:  Rosetta Stone Ltd. - Segment focus

               10.10 SANS Inc. Software and Network Solutions

                              Exhibit 70:  SANS Inc. Software and Network Solutions - Overview

                              Exhibit 71:  SANS Inc. Software and Network Solutions - Product and service

                              Exhibit 72:  SANS Inc. Software and Network Solutions - Key offerings

               10.11 Speexx

                              Exhibit 73:  Speexx - Overview

                              Exhibit 74:  Speexx - Product and service

                              Exhibit 75:  Speexx - Key offerings

               10.12 Springer-Verlag GmbH  

                              Exhibit 76:  Springer-Verlag GmbH - Overview

                              Exhibit 77:  Springer-Verlag GmbH - Business segments

                              Exhibit 78:  Springer-Verlag GmbH - Key offerings

                              Exhibit 79:  Springer-Verlag GmbH - Segment focus

11. Appendix                           

               11.1 Scope of the report         

                              11.1.1 Market definition

                              11.1.2 Objectives

                              11.1.3 Notes and caveats

               11.2 Currency conversion rates for US$            

                              Exhibit 80: Currency conversion rates for US$?

               11.3 Research Methodology   

                              Exhibit 81: Research Methodology

                              Exhibit 82: Validation techniques employed for market sizing?

                              Exhibit 83: Information sources

               11.4 List of abbreviations        

                              Exhibit 84: List of abbreviations

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Technavio Research
Jesse Maida
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Email:[email protected]

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